Clare Kelly, MS, CPSM, is Principal Consultant of Fuseignite, a strategic marketing communications agency serving clients in the AEC industry since 2019. A seasoned marketer with more than 20 years of experience, Clare brings an insightful, multi-disciplined approach to every client engagement — aligning thoughtful marketing strategies and tactics to each firm’s unique business development goals.

Before launching Fuseignite, Clare served as an in-house marketer at an architecture firm, where she fostered notable growth over 12 years. Today she collaborates with clients at AEC firms to expand brand awareness and drive business growth. She brings a never-ending curiosity to client relationships, seeking to uncover opportunities and spark engagement for all involved.

Clare’s background and critical-thinking skills also inform her current role as Editor of the Marketer, the thought leadership journal of the Society for Marketing Professional Services (SMPS). As a Certified Professional Services Marketer (CPSM) and active SMPS member, she is committed to advancing the marketing profession across the AEC industry.