Brainstorming
Brainstorming takes you out of what is and into what's possible. It lays the groundwork for big-picture goals that make what you do daily matter. Stepping out of the densely weeded present to generate fresh ideas and marketing strategies pays off. And it's fun!
Research
Industry Trends. Economic Forecasts. Regulations. Markets. Prospects. Clients. Competitors. FUSE delivers succinctly distilled research presented in a graphically compelling manner. These valuable insights help you make informed business decisions.
Planning
Results-driven marketing requires thoughtful, consistent planning. A good marketing plan is based on research, is tied to your strategic plan, and includes a budget and a timeline. The best marketing plans contain carefully chosen metrics to support insightful analysis.
Writing
Delivering fresh content that provides value for your prospects and clients across various platforms is key to thought leadership, branding, and positioning. Sharing informative content with your market earlier in the procurement process can improve your win rate.
Design
Ensure your company's message is delivered with consistent use of color, typography, imagery, and visual tone that accurately reflects your brand personality. Your brand should be clear and consistent from your website to proposals, special events, and social media.
Metrics & Analytics
Selecting the right business data to track positions you to analyze tactics, make adjustments, and demonstrate value. Determine what to measure by identifying which aspects of the buying cycle your marketing strategies and tactics are designed to affect.
Framework
I am passionate about the Society for Marketing Professional Services' (SMPS) definition of marketing. It provides critical big-picture direction, within which all the details of our discipline align. I have adopted it for my work with clients.
“The process of creating firm awareness; building and differentiating the brand; driving business development activities; and identifying, anticipating, and satisfying client objectives to achieve profitable business goals.”
The Society for Marketing Professional Services (SMPS)
Companies I've enjoyed working with!
“During demanding proposal periods, Clare’s unwavering commitment to excellence has made her an indispensable part of our team. I often call on Clare to assist with website updates, proposals, bios, and profiles for various pursuits. She does stellar work, always completed on time or early. I wouldn’t hesitate to recommend Clare for any task related to marketing or website development.”
“Clare provides a supportive, fresh perspective for our marketing team. She takes on proposals and executes them to our high standards with little oversight. Clare tackled a full rewrite of our proposal boilerplate text to ensure our content reflects one clear voice and highlights the value our clients gain from our work process and values. She gets us and is fun to work with. We highly recommend her services.”
“Clare was such a great help to EJCM as we embarked on upgrading our branding, marketing, and website. She asked all the right questions, listened intently, and was ever diligent about following up with us on outstanding task items. She provided much-needed insight on how to present our company better and what to do to get noticed. We are very happy to recommend Clare with FUSE Marketing.”
"I have been working with Clare for over two years. She has helped us with creating proposals, brochures, and graphics and providing updates to our website. She has a deep understanding of the AEC industry and our target audiences. Clare is responsive, flexible, and easy to work with. Working with Clare has been beneficial for our firm because of the expertise, guidance, and support she provides in helping us execute our marketing strategy, as well as helping to avoid common pitfalls and challenges. I highly recommend her services to anyone who needs a creative marketing professional."
